Seven people unsubscribed from Archie after Keller was introduced, but thousands more signed up, Goldwater said. "Just a kid who enjoys the high-school experience and just happens to be gay." "He's defined by being himself, by being smart, by being a good athlete," Goldwater said of Keller. It was also important to Goldwater that Keller wasn't seen as a token character, but a natural part of Archie Comics' Riverdale, USA. We absolutely have to do it,'" said Goldwater. "It was forward-thinking and it was funny and it was natural, and when Dan pitched it to me I said: 'You know what? We have to do it. Veronica, the comic's resident hottie, falls for but can't nab the new Riverdale resident – because he's not interested in women. Jon Goldwater, the co-chief executive of Archie Comics, said that when he first came to the company, he held a meeting to ask the writers to come up with contemporary, out-of-the-box pitches that may not have been acceptable to the previous administration.Īrchie Comics writer Dan Parent then approached Goldwater with this pitch: a new character shows up in the all-American Riverdale, USA.
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Gay comic-book characters have been around for decades, but Archie Comics was the first mainstream book to put gay marriage in its pages – a surprising move for a series that evokes the bobby-socks-and-milkshake imagery of the 1950s. "It wasn't: 'Oh thank you, now we're satisfied.' It was: 'Thank you, and 'at last' and 'now what?' And it's great, but this is still the beginning." "For 2012 in comics, it was really incredible, but it was also a beginning," Jarret said.
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"We're trying to address the sense that if you are a gay geek, you are not doubly doomed, you are doubly awesome," Jarrett said.įor older gay comic-book readers, the gay-centric comic-book plot lines of 2012 were an important step towards mainstream acceptance. The perceived geekiness of comic book culture can mark readers out as somehow odd - and for young gay people coming to terms with a sexual preference that goes against the mainstream, that can be yet another thing that identifies them as different. "I think any large industry responds more slowly than the culture it feeds, so I think that the prevailing attitude in society are leading popular culture in that direction, towards acceptance, towards embracing all members of their community," said Jono Jarrett, the co-founder of Geeks Out, a group that celebrates the overlap between geek and LGBTQ culture.